I just wanted to write up a quick post about Google’s Placement Targeted Campaigns.

Most people spend their time on the keyword targeted campaigns (I even have a free tool to help with keyword research), but you shouldn’t neglect the placement targeted campaigns because they can be profitable as well.

Think about it, Google is giving you the option of targeting a specific site for your ad.  However, even more important than targeting the specific site, is that you are able to target a specific PAGE on that site.

Why is that important?  To give you an example, I recently launched a placement targeted PPC campaign and was losing money to test various sites’ performance.  After a little while, I had enough stats that showed there was 1 site that looked promising.  After further testing, I narrowed that 1 site down to 1 page that gave me the best return.  So, my entire placement targeted campaign now consists of 1 page on 1 site.  However, it generates a positive ROI on my ad spend and I don’t do anything except let it run. 

PPC is tricky and you can lose a lot of money without really making anything, so I don’t recommend that people just go out and try it without having the capability to stand the loss of funds and also a good tracking system in place so you can tweak your campaign based on your stats.

However, if you want to give it a shot, it can definitely be profitable (after the initial loss to collect data usually).

Best Wishes,

Benjamin